Wednesday, November 29

Red Herring's Top 100 Asian Companies

I just stumbled across Red Herring's top 100 Asian tech businesses. Lots of mobile service-ware, major portals and a few innovative business models. It's a useful link for me and hopefully you too...


Friday, November 24

Segmentation: What they want, when, why and how

We're in a lucky position online. We can know who's reading our sites, what they do, how long they spend there, where they're from and what they'll do next time they visit. You would think making use of this would be a top priority for marketeers and website owners. Not so.

If I visit an airlines website in the morning, versus lunchtime, versus evening/weekend, each time my likelihood to buy will be different, and the information I seek will too. Perhaps for research at lunchtime, since I'm slightly rushed, but ready to buy in the evening.

In the publishing industry it's easier to see; give me fun stuff on Friday afternoon, hit me with the hard facts on Monday morning. Or in more detail, facts and talking points first thing in the morning, light entertainment and features around lunch, breaking news and updates through the afternoon. And change the content mix through the week.

In my experience, the large internet operations are overwhelmed with data, so senior execs skim the 'topline' indicators. And aside from manual efforts to 'recreate' this experience, there are precious few examples of sites that embrace this.

For a long-time I have applied the disciplines of optimising e-commerce sites to every internet business I work with. It forces you to really segment audiences, understand groups of behaviour and ultimately get the product more relevant to each user.

Now with a healthy dose of capital, companies like Leiki will license you the tools for dynamic content serving - the right content, to the right people. And if you've got the budget, it's worth every penny.

But when this technology forms part of common, open source content management tools - WordPress, Blogger or even behind MySpace and Digg, this kind of segmentation will really take off.

If you're in any doubt, think of the premium you pay to advertise to a 'personal finance' user online (a segment) and then how you treat just like anyone else when they arrive at your site. Spend the money at the other end and the improvements will go straight to the bottom line.

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Friday, November 10

Vietnam Inside!

It's all happening in Vietnam right now. Intel announced a $1bn investment to create two manufacturing centres outside Ho Chi Minh City employing 4,000 people.

Last month the country was admitted to the WTO and next week APEC kicks off in Hoi An, with non other than George W Bush in attendance.

Lucky devils, Hoi An is a beautiful old trading port. I'd like to see their faces if some of the more exotic local delicacies appear on the tables of the guests of honour;-)

"Edible sea swallows' nests... processing the nests is quite simple: one must pick off all the bird feathers, faeces, or dry leaves stuck in the nest with a sharp knife."

Friday, November 3

Sudoku Viet Nam Fever

Sudoku Vietnam fever continues, with coverage in all the national papers and websites.

Lots of good work going on from all the team. A big welcome to Khoi, our new webmaster (in the black t-shirt). Plus thanks to Tom for all his hard work.