Social Media is THE Platform that connects us

The video is a bit 'hype' but the underlying message is that everyone is now connected into a rich-platform for communication and collaboration, and it's not going away. Companies that live outside this, say, through advertising on TV, miss most of their target audience and most of the interactions their consumers are making every minute.

Something that stands out for me is how China and rest-of-word are developing independently. At some point in the future these huge networks will collide - either through M&A, API's or super-smart translation engines...